When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental
A) scanning.
B) forces.
C) management.
D) manipulation.
E) analysis.

Question

Quizplus · Accepted Answer

Environmental analysis involves the process of collecting and interpreting data about the external environment, including market trends, competition, consumer behavior, and other factors that may affect a company's marketing efforts. PepsiCo is engaged in analyzing the information it has gathered through research, in order to better understand its market and develop more effective marketing strategies.

When PepsiCo Takes the Information Collected Through Research and Attempts