A group of protesters carries signs encouraging people to boycott Joe's Market,a small grocery store in an urban area.The protesters claim that Joe's takes unfair advantage of elderly and minority consumers.This protest is part of what we see today as the

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The protest against Joe's Market is part of the consumerism movement, which focuses on advocating for fair treatment of consumers by businesses. The protesters are claiming that Joe's takes advantage of elderly and minority consumers, which aligns with the consumerism movement's goals of protecting vulnerable consumers from exploitation. The other options are less relevant to the situation, as there is no explicit focus on cultural diversity, civil rights, urban unrest, or promoting competition in this protest.

A Group of Protesters Carries Signs Encouraging People to Boycott