When DataComp Corp.,a producer of computer software,delayed the introduction of its new spreadsheet program to modify the package,its scheduled magazine advertisements announcing the new product needed to be revised.In this case,a change in the ____ variable caused changes in the ____ variable of the marketing mix.

Question

Quizplus · Accepted Answer

The delay in introducing the new spreadsheet program indicates a change in the product variable of the marketing mix. As a result, the scheduled magazine advertisements announcing the product also needed to be revised, which indicates a change in the promotion variable. Therefore, a change in the product variable caused changes in the promotion variable of the marketing mix.