The general advantage to participant observation and other field studies is their:
A) cost
B) increased validity of measures
C) interesting results
D) applicability to quantitative analysis

Question

Quizplus · Accepted Answer

Participant observation and other field studies allow researchers to obtain first-hand experiences and insights into the phenomenon being studied, which increases the validity of measures obtained. This is because researchers can observe behaviors and interactions in their natural settings, providing a more accurate representation of how things occur in real life. Cost, interesting results, and applicability to quantitative analysis are not necessarily advantages of participant observation and other field studies.

The General Advantage to Participant Observation and Other Field Studies