A unit of analysis is:
A) the detailed examination of one question in a survey
B) always the individual in a society
C) always a social group within a society
D) the individual or aggregation level for which a researcher collects data

Question

Quizplus · Accepted Answer

A unit of analysis refers to the level of data being collected by the researcher, which can be either individual or group level. It is the unit of analysis that researchers define and collect data for. Option A is too narrow as it focuses only on one question, Option B is not always true as a unit of analysis can also be a group, and Option C is also not always true as a unit of analysis can be either individual or group level.

A Unit of Analysis Is