What is meant by the phrase,the triple bottom line?
A) Profits,people and planet,which captures the way a company incorporates the two domains of corporate social responsibility social and environmental issues) into its business decisions.
B) Product,price,and promotion,which captures the profit impact from the major decision variables in the marketing mix.
C) Financial,managerial,and environmental accounting methods.
D) The use of marketing metrics to capture customer satisfaction,loyalty,and lifetime value.
E) Sustainability,social marketing,and societal impacts.
Correct Answer:
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