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What Are Contact Efficiencies

Question 20

Multiple Choice

What are contact efficiencies?


A) The idea that adding an intermediary reduces the number of transactions in a market
B) The idea that the Internet reduces costs of distribution
C) The notion that intermediaries offer core competencies in logistics and distribution
D) The efficiencies that arise from intrabrand competition
E) The efficiencies gained when a company disintermediates its channel

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