In markets characterized by technological unpredictability,B2B vendors assume less control over customization when:

Question

Quizplus · Accepted Answer

When industry products are more modular, it means that they can be easily customized by customers themselves. When customers have a high degree of product knowledge, they may have specific customization requests that vendors may not be able to control. Therefore, in such markets, B2B vendors assume less control over customization due to factors beyond their control. However, vendors can still improve their customization capabilities by learning and disseminating knowledge throughout the company.

In Markets Characterized by Technological Unpredictability,B2B Vendors Assume Less Control