At Kodak,a marketing executive observed a lack of collaboration between marketing and R&D departments.An analysis of this communication gap would include:

Question

Quizplus · Accepted Answer

All of the above options are relevant in analyzing the communication gap between marketing and R&D departments at Kodak. Evaluation of spatial dynamics would determine if the departments are in close proximity, while evaluation of corporate culture would establish if the organizational norms support collaboration. Communication frequency between departments and formal and informal processes used by the departments to communicate would also provide insights. Hence, a comprehensive analysis that includes all options (E) is the best choice.

At Kodak,a Marketing Executive Observed a Lack of Collaboration Between