The Most Successful Companies

The most successful companies

A) execute a dominant strategy but demonstrate characteristics of one or two supporting types.
B) recognize that they can effectively execute only one archetype and pay little attention to developing competencies required by another archetype.
C) focus on revenue growth even if it means sacrificing profitability.
D) try to blend the best characteristics of the four strategic archetypes.
E) pursue operational excellence because most buyers seek low cost and convenience above all other sources of customer value.