____________ results in differential customer response to marketing activities.

Question

Quizplus · Accepted Answer

Branding is the process of creating an identity and perception of a product or service in the minds of potential customers. This identity influences their decision-making, leading to differential customer response to marketing activities. Therefore, branding is the best choice for the given question. Advertising, marketing, and image building are tactics and strategies used to support branding. Therefore, they may not directly result in differential customer response.

____________ Results in Differential Customer Response to Marketing Activities