What are the three levels at which marketing activities occur in an organization?

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Quizplus · Accepted Answer

The three levels of marketing activities in an organization are strategic, functional, and tactical. Strategic marketing involves setting the overall marketing direction and goals, while functional marketing involves implementing specific marketing programs and initiatives. Tactical marketing involves executing and managing specific marketing tactics or campaigns. This framework is widely used in marketing planning and management.

What Are the Three Levels at Which Marketing Activities Occur