Which of the Following Statements Does Not Accurately Capture the Contingency

Which of the following statements does not accurately capture the contingency theory of high-technology marketing?

A) Because customers can clearly articulate their ideas and needs,standard marketing research tools are effectively used for more incremental innovations.
B) Because technological prowess is key in supply-driven markets,R&D tends to take a leadership role for more radical innovations.
C) Because customers have a clearer understanding of the various products in the market,advertising to build selective demand is appropriate for more incremental innovations.
D) When a breakthrough innovation revolutionizes the way customers do things,it is critical to stimulate primary demand for the new product class.
E) Due to the prevalence of unit-one costs in high-tech markets,low pricing is appropriate for most radical innovations.