Why must Texas gubernatorial candidates purchase print and electronic advertisements in 19 media markets to reach every corner of the state?
A) It is what a candidate does to win an election.
B) It is necessary because Texas is such a large geographic area.
C) Candidates must pay consultants, pollsters, and staff.
D) One party must make sure to outspend the other.
E) Candidates must remain competitive.

Question

Quizplus · Accepted Answer

Texas is a large state with 19 designated media markets, and therefore candidates must purchase advertisements in all 19 markets to reach voters in every corner of the state.

Why Must Texas Gubernatorial Candidates Purchase Print and Electronic Advertisements