The marketing department is primarily responsible for establishing the sales forecast.

Question

Quizplus · Accepted Answer

The marketing department plays a key role in developing sales forecasts by analyzing market trends, customer behavior, and other factors. However, sales forecasting is a collaborative effort involving other departments such as finance, operations, and sales. Therefore, while the marketing department has an important role, it is not solely responsible for establishing the sales forecast.

The Marketing Department Is Primarily Responsible for Establishing the Sales