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Interactive and Digital Media Are Presenting Many New Innovation Opportunities

Question 8

Matching

Interactive and digital media are presenting many new innovation opportunities for advertising agencies. Match the following innovation concepts to the most appropriate explanations.

Premises:

Responses:

Tipping Point

The deliberate import and export of knowledge by an organisation in order to accelerate and enhance its products and services.

Disruptive Innovation

Demand for a product or service takes off with explosive growth.

Open Innovation

An organisation is better off than its competitors as a result of being a pioneer with a new product, process or service.

First Mover Advantage

Something which creates substantial growth by offering a new performance trajectory that has the potential to be markedly superior to existing technologies .

Premises:

Tipping Point

Disruptive Innovation

Open Innovation

First Mover Advantage

Responses:

The deliberate import and export of knowledge by an organisation in order to accelerate and enhance its products and services.

Demand for a product or service takes off with explosive growth.

An organisation is better off than its competitors as a result of being a pioneer with a new product, process or service.

Something which creates substantial growth by offering a new performance trajectory that has the potential to be markedly superior to existing technologies .

Correct Answer:

Premises:

Responses:

Tipping Point

Disruptive Innovation

Open Innovation

First Mover Advantage

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