Which of the following Internet business models does Amazon use?

Question

Quizplus · Accepted Answer

Amazon is primarily an e-tailer, meaning they sell products directly to consumers through their platform. While they do provide some content (such as book reviews), they do not focus on being a content provider or portal. They could also be considered a market creator, as their platform allows third-party sellers to reach a large audience, but their primary business model is still e-tailing. They are not a transaction broker, as they do not solely facilitate transactions between buyers and sellers (like eBay or Etsy).

Which of the Following Internet Business Models Does Amazon Use