A web beacon is a tiny object embedded in email messages and web pages that is designed to monitor online Internet user behavior.

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A web beacon, also known as a web bug or pixel tag, is a small graphic image or code snippet embedded in web pages and emails that allows the monitoring of Internet user behavior, such as the opening of an email or the visiting of a webpage. It is often used by marketers and advertisers for tracking and analyzing user engagement and behavior.

A Web Beacon Is a Tiny Object Embedded in Email