The power of customers is one of the competitive forces that affect an organization's ability to compete.

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The power of customers, also known as buyer power, is one of the five competitive forces identified by Michael Porter that can affect an organization's ability to compete in their industry. This force is determined by factors such as the bargaining power of customers, their sensitivity to price, and their ability to switch to a competitor's product or service. Understanding and managing the power of customers is important for organizations to remain competitive.

The Power of Customers Is One of the Competitive Forces