________ provide information to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention.
A) TPS
B) MIS
C) ESS
D) CPS
E) CRM systems

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) systems are specifically designed to coordinate all of the business processes related to customers, including sales, marketing, and service. They provide information that helps companies optimize revenue, customer satisfaction, and retention by improving interactions with customers and maintaining up-to-date records of their preferences and needs. TPS (Transaction Processing Systems) record and process transactions, while MIS (Management Information Systems) provide managers with information to make decisions. ESS (Executive Support Systems) provide strategic information to top-level executives. CPS (Collaborative Planning Systems) support group decision-making and planning.

________ Provide Information to Coordinate All of the Business Processes