Rivalry between existing firms is usually the strongest of the external environment threats.

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Rivalry between existing firms, also known as competition, is a significant threat in the external environment. It is a common and powerful force that can directly impact a company's profitability and market share. Intense competition often leads to price wars, increased marketing expenses, and pressure to improve quality and customer service to maintain a competitive advantage. Therefore, it is crucial for companies to monitor and analyze their competitors' actions to stay ahead in the game.

Rivalry Between Existing Firms Is Usually the Strongest of the External