The purposes of category management are all but:
A)Ensure high levels of productivity for the category
B)Ensure high levels of productivity for the stock keeping unit.
C)Ensure lower overall prices
D)Ensure product assortment

Question

Quizplus · Accepted Answer

Category management is focused on managing the performance of a group of products or services, known as a category, to meet the needs of customers while achieving the business goals of the retailer. The purpose is not specifically to ensure high levels of productivity for each individual stock keeping unit (SKU), but rather to ensure overall category productivity. A, C, and D are all valid purposes of category management.

The Purposes of Category Management Are All But