When category management is successfully implemented vendors and retailers become:
A)Adversaries
B)Contemporaries
C)Rivals
D)Trade partners

Question

Quizplus · Accepted Answer

When category management is successfully implemented, vendors and retailers become trade partners. This means that they work together to optimize the performance of the category, ensure that the right products are on the shelf at the right time, and ultimately drive sales and profitability for both parties. Adversaries, contemporaries, and rivals all suggest a competitive relationship between vendors and retailers, which is not the goal of category management.

When Category Management Is Successfully Implemented Vendors and Retailers Become