Explain the difference in brand management and category management.
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Q20: The average increase in sales for retailers
Q21: Ultimately the _ makes the decision to
Q22: A detailed depiction of a display of
Q23: The retailer's overall _ should be implemented
Q24: List and explain the three guiding principles
Q26: In _ the category is more important
Q27: _ entails the application of marketing techniques
Q28: The average increase in sales attributed to
Q29: List the criteria used by Progressive Grocer
Q30: List the seven core features of category
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