Categories are broken down first into:
A)Segments
B)Sub-segments
C)Brand extensions
D)Sub-categories

Question

Quizplus · Accepted Answer

Categories are typically broken down into sub-categories, which further differentiate products or services within a broader category. Segments and sub-segments can also be used to break down broader categories, but they are typically not the first level of differentiation. Brand extensions are new products or services that are related to an existing brand, and are not used to break down categories.

Categories Are Broken Down First Into