This retail database is compiled from information associated with frequent buying cards:

Question

Quizplus · Accepted Answer

Frequent buying cards are used for customer relationship management, as they allow retailers to track and analyze customer purchase behavior to build stronger relationships with them. Customer loyalty management and shopper loyalty management are also related concepts, but they focus more on strategies for incentivizing and retaining customers rather than the tools used to collect customer data. Shopper relationship management is not a commonly used term and doesn't accurately describe the use of frequent buying cards.

This Retail Database Is Compiled from Information Associated with Frequent