Retailers use this strategy to reinforce the opinion core customers have of the retailer:
A)Excitement creation
B)Image enhancing
C)Traffic building
D)Transaction building

Question

Quizplus · Accepted Answer

Image enhancing strategy is used by retailers to reinforce the opinion core customers have of the retailer. This strategy aims to build brand identity and brand loyalty by promoting a positive brand image through advertising, visual merchandising, and other marketing communications.

Retailers Use This Strategy to Reinforce the Opinion Core Customers