In which of the following cases should a retailer keep the product in the assortment:
A)Easily substitutable by the customer
B)Lower profit margin
C)Lower stock turn than others
D)Maintains the image of the retailer

Question

Quizplus · Accepted Answer

If a product helps maintain the image of the retailer, it should be kept in the assortment even if it has lower stock turn or lower profit margin, or is easily substitutable by customers. Maintaining a good image is important for building and retaining customer loyalty.

In Which of the Following Cases Should a Retailer Keep