This includes all marketing outcomes accrued to a brand name compared to those accrued to a product without a name brand:
A)Brand equity
B)Brand outcome
C)Brand synergy
D)Brand value

Question

Quizplus · Accepted Answer

Brand equity refers to the added value or benefits that a brand name brings to a product compared to a generic product without a brand name. It includes various marketing outcomes such as brand recognition, customer loyalty, perceived quality, and associations with positive attributes.

This Includes All Marketing Outcomes Accrued to a Brand Name