McDonald's core competences in manufacturing, marketing, and materials management create a competitive advantage over rivals Burger King and Wendy's. This is an example of a(n) ________ strategy.
A) business-level
B) value creation
C) educational
D) environmental

Question

Quizplus · Accepted Answer

The statement describes the use of a business-level strategy where McDonald's has identified and focused on specific core competencies to gain a competitive advantage in the fast-food industry.

McDonald's Core Competences in Manufacturing, Marketing, and Materials Management Create