A bicycle manufacturer has been exporting its bicycles to many countries. Sales volume has increased, causing pressures for local responsiveness to increase. Pressures for global integration are relatively low. Which of the following structures should this company adopt?
A) Multidivisional matrix
B) Global matrix
C) Global geographic
D) Global product group

Question

Quizplus · Accepted Answer

The company should adopt a global geographic structure, which is designed to facilitate local responsiveness. In this structure, the company divides its activities on a geographic basis, with each region having its own set of functional units such as marketing, production, and finance. This structure is suitable when local responsiveness is critical, and pressures for global integration are low.

A Bicycle Manufacturer Has Been Exporting Its Bicycles to Many