A laundry detergent manufacturer established self-contained foreign divisions in every country in which it operates; each division operates autonomously. This company is pursuing ________ a(n) strategy.
A) international
B) transnational
C) global
D) multidomestic

Question

Quizplus · Accepted Answer

The company is pursuing a multidomestic strategy, where they establish self-contained foreign divisions in each country that operate autonomously. This strategy allows for adaptation to local markets and consumers, which is essential in industries like laundry detergent, where preferences can vary greatly across cultures.

A Laundry Detergent Manufacturer Established Self-Contained Foreign Divisions in Every