A(n) ________ strategy is a plan that offers global customers a standardized product and allows foreign divisions to adapt products only slightly to local preferences.
A) decentralized
B) environmental
C) related diversification
D) international

Question

Quizplus · Accepted Answer

A global strategy is a plan that offers a standardized product to global customers and allows foreign divisions to adapt products only slightly to local preferences. This strategy allows companies to achieve economies of scale, maintain a consistent brand image, and have a centralized decision-making process. Therefore, option D, international, is the best choice for this question.

A(n) ________ Strategy Is a Plan That Offers Global Customers