A regional company markets ice cream, milk, and frozen yogurt. A ________ structure is the most appropriate structure for this firm.
A) market
B) product team
C) multidivisional
D) product division

Question

Quizplus · Accepted Answer

A product division structure organizes a company around its product lines, which is suitable for a company like this that has different product lines, such as ice cream, milk, and frozen yogurt. The other structures do not adequately address the company's need to emphasize its different product lines.

A Regional Company Markets Ice Cream, Milk, and Frozen Yogurt