Manufacturing attributes low sales to poor advertising, and marketing attributes low sales to poor quality. This conflict is in which of the following stages?

Question

Quizplus · Accepted Answer

The conflict between manufacturing and marketing is in the perceived stage, as both departments have different beliefs about the cause of low sales. Manufacturing believes that poor advertising is the reason, while marketing believes it is poor quality. This conflict is not yet manifest or felt, as it has not resulted in any action or emotional response. It is also not latent, as it is currently known and acknowledged by both departments. Therefore, the best answer is C: Perceived.

Manufacturing Attributes Low Sales to Poor Advertising, and Marketing Attributes