Amazon.com's addition of CD's and gifts represents ________.
A) revolutionary change
B) an incremental innovation
C) reengineering
D) quantum innovation

Question

Quizplus · Accepted Answer

The addition of new product categories (CDs and gifts) by Amazon.com is not a revolutionary change as the company was already selling books online. It is also not a quantum innovation as it does not introduce a completely new technology or business model. Instead, it is an incremental innovation as it expands the range of products offered by the company without fundamentally changing its business model.

Amazon.com's Addition of CD's and Gifts Represents ________