A marketing manager championed expansion into Eastern Europe, but sales failed to materialize. Instead of recommending exiting from that market, he or she insisted that growth would occur. This is an example of which of the following cognitive biases?
A) Projection
B) Cognitive dissonance
C) Ego-defensiveness
D) Frequency

Question

Quizplus · Accepted Answer

Ego-defensiveness is a cognitive bias where individuals protect their self-esteem by refusing to accept evidence that contradicts their beliefs or decisions, as seen in the manager's insistence on future growth despite poor sales.

A Marketing Manager Championed Expansion into Eastern Europe, but Sales