In a SWOT analysis, threats are defined as things in the environment that could threaten the success of the business.

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Threats are one of the four components of a SWOT analysis, along with strengths, weaknesses, and opportunities. They are external factors that could have a negative impact on the business, such as competition, economic downturns, changing consumer preferences, or regulatory changes. Identifying and analyzing these threats allows the business to develop strategies to minimize their impact and maximize their chances of success.

In a SWOT Analysis, Threats Are Defined as Things in the Environment