In the late 1990s, what did the toy maker Mattel do in response to what it perceived were changing consumer needs?
A) Re-focused its efforts on classic toys, such as Barbie
B) Tried to become a major player in the computer game market
C) Entered the retail arena
D) Tried to acquire more of the game market through lower prices

Question

Quizplus · Accepted Answer

In the late 1990s, Mattel tried to become a major player in the computer game market by acquiring The Learning Company, a computer game publisher. However, the acquisition did not perform as well as expected and Mattel eventually sold The Learning Company in 2000.

In the Late 1990s, What Did the Toy Maker Mattel