Petty and Cacioppo's ELM postulates that there are two routes to persuasion:

Question

Quizplus · Accepted Answer

Petty and Cacioppo's ELM postulates that there are two routes to persuasion, namely the central route and the peripheral route. The central route involves deeply processing the information and considering the message content, while the peripheral route involves superficial processing, such as being influenced by superficial cues like the speaker's attractiveness or expertise.

Petty and Cacioppo's ELM Postulates That There Are two Routes