Counterattitudinal advocacy suggests that after having a person create and present a message that is at odds with her/his existing attitudes, she/he is more likely to

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Counterattitudinal advocacy involves presenting a message that goes against one's pre-existing attitudes. Research shows that this can lead to a shift in attitudes in the direction of the position advocated, especially if there is an external incentive or justification for the individual to adopt the new position. This is known as the "saying is believing" effect, where aligning one's behavior with a message can lead to a change in attitudes.

Counterattitudinal Advocacy Suggests That After Having a Person Create and Present