Advertisements which display the "As Seen On TV" logo, or ads in the phone directory which display the Christian "Ichthys" symbol, are attempting to bolster which credibility dimension?

Question

Quizplus · Accepted Answer

The use of the "As Seen On TV" logo or the Christian "Ichthys" symbol in advertisements is an attempt to strengthen the trustworthiness dimension of the advertiser's credibility. It implies that the product or service has already gained the approval of a respected authority or group, making it more trustworthy to potential customers.

Advertisements Which Display the "As Seen on TV" Logo, or Ads