Over time, the characteristics of a celebrity become associated with the brands the celebrity endorses. Thus Dwayne Johnson's physical strength might "rub off" on a product, such as a Chevy pickup. This phenomenon is known as:

Question

Quizplus · Accepted Answer

The phenomenon described in the question is commonly known as "meaning transfer perspective" or "meaning transfer theory." This theory suggests that the meanings associated with a celebrity (such as their personality traits, values, or physical attributes) can be transferred to the brands they endorse. This can help to enhance the credibility or attractiveness of the brand in the eyes of consumers.

Over Time, the Characteristics of a Celebrity Become Associated with the Brands