In the terms used in the Elaboration Likelihood Model, a person low in the need for cognition is more likely to be persuaded via the _________ route to persuasion.

Question

Quizplus · Accepted Answer

According to the Elaboration Likelihood Model, individuals who are low in the need for cognition are more likely to be persuaded via the peripheral route, which focuses on superficial cues such as attractiveness, credibility, and emotional appeals, rather than relying on the central route which involves careful evaluation of arguments and evidence. Hence, option D is the correct answer.

In the Terms Used in the Elaboration Likelihood Model, a Person