A group that has the power to influence us through the process of identification is known as a/an ________ group.

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Reference groups are those that a person identifies with and uses as a basis for their attitudes, values, and behavior. These groups can have a significant influence on an individual's purchasing behavior, lifestyle choices, and social interactions. Norman C. Wong's research provides empirical evidence suggesting that "reference group influence is more important in consumer behavior than previously believed." In contrast, normative groups enforce social norms and expectations, informational groups provide information and knowledge, and ethnocentric groups promote their own cultural identity as superior to others.

A Group That Has the Power to Influence Us Through