In regards to source credibility, Gass & Seiter argue that

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Gass & Seiter argue that relying solely on source credibility as the principle means of persuasion does not encourage critical thinking and can lead to blindly accepting information from sources that may not be credible. While primary dimensions of credibility, such as expertise and trustworthiness, are important to consider, relying on the secondary dimensions, such as attractiveness, can lead to superficial judgments about the source rather than the content of the message. Therefore, it is important for receivers to also consider the evidence or proof contained in a persuasive message and not just rely on the source's credibility.

In Regards to Source Credibility, Gass & Seiter Argue That