If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.
A) last mile access
B) geotargeting
C) load balancing
D) content adjacency
E) search engine optimization

Question

Quizplus · Accepted Answer

The statement is referring to the importance of a website being easily discoverable through search engine results. The term used to describe the process of optimizing a website's content to increase its visibility on search engines is search engine optimization (SEO). Therefore, the correct answer is E.

If a Firm's Pages Are Not near the Top of Query