If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.
A) transaction processing systems
B) point-of-sale terminals
C) data cubes
D) dashboards
E) loyalty cards

Question

Quizplus · Accepted Answer

Loyalty cards are a way for retailers to tie cash transactions to individual customers and track their activity. Customers are often incentivized to use loyalty cards by receiving discounts or other benefits.

If a Customer Pays a Retailer in Cash, He Is