Data mining is leveraged by firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:
A) market basket analysis.
B) collaborative filtering.
C) customer churn.
D) customer segmentation.
E) vertical integration.

Question

Quizplus · Accepted Answer

Market basket analysis is a technique used to identify the relationship between products that customers buy together. It helps the firms to create efficient cross-selling strategies.

Data Mining Is Leveraged by Firms to Determine Which Products