Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.
A) switching costs
B) distribution channels
C) one-sided markets
D) complementary benefits
E) sugging channels

Question

Quizplus · Accepted Answer

Complementary benefits refer to the additional value that external parties create for a platform or product. In this case, developers who create applications for Facebook have the potential to add value to the platform beyond what it already offers to its users. These applications create complementary benefits for Facebook, and they can increase engagement and retention among users.

Developers Who Make Applications Create _____ That Have the Potential